MICA Admission Test
MICATConducted by MICA, Ahmedabad (Mudra Institute of Communications, Ahmedabad)
Conducting Body
MICA Ahmedabad
Mode
Computer-Based Test (CBT)
Total Duration
135 minutes (2 hours 15 minutes
Frequency
Twice a year (MICAT I and MICAT II; the best score is considered)
Eligibility
Bachelor’s degree (minimum 50% marks) plus a valid score from CAT, XAT, or GMAT
Application Fee
₹2,500 for a single program (plus ₹500 for each additional program)
MICAT Exam Overview 2026–2027
The MICAT (MICA Admission Test) is a national-level entrance examination conducted by MICA Ahmedabad for admission to its postgraduate management programmes, particularly the Post Graduate Diploma in Management – Communications (PGDM-C) and PGDM. The exam is designed to evaluate candidates’ analytical ability, verbal ability, logical reasoning, divergent thinking, creativity, and aptitude for marketing and communications.
MICAT is an important entrance exam for candidates who want to build careers in advertising, brand management, digital marketing, strategic communication, media, and marketing management. Applicants generally need a valid CAT, XAT, or GMAT score, along with MICAT performance, to be considered for admission. The selection process may also include Group Exercise (GE) and Personal Interview (PI).
MICAT Exam Highlights
Particulars | Details |
|---|---|
Exam Name | MICA Admission Test (MICAT) |
Exam Level | National Level |
Conducting Body | MICA, Ahmedabad |
Exam Mode | Computer-Based Test (CBT) |
Frequency | Generally conducted twice a year |
Courses Offered | PGDM-C, PGDM and other eligible programmes |
Eligibility | Bachelor’s degree; programme-specific requirements apply |
Accepted Entrance Scores | CAT, XAT or GMAT for PGDM/PGDM-C |
Selection Process | Entrance scores, MICAT, Group Exercise and Personal Interview |